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I think this, you want to import the customers in the shop, if they are not sure they actually buy the product in their hands "? We all know what happens next, the client presents the product and leave, never to return to the shop of vowing to blank. This is only so much, as long as the online shops. Thus, the online conversion management power.

Driving traffic to your site, preferably the quality in a cost-effective way, is only half of a successful online strategy. Of course, a large part of which optimizes online marketing campaigns. To optimize your site, however, is also to ensure an efficient to convert visitors to paying customers online. Testing and optimization to substitute the subjective nature of the conversion of financial statements as of and decisions on the basis of the facts.

How does the Online conversion management work?

For testing, is the key to optimization, online marketing campaigns or online conversion. For the purpose of is to find the best designs and patterns, which increases traffic and conversion. The test shall be performed on the Web site are the different types of multivariate testing, AB landing page testing and optimization. Multivariate testing, site layout, the layout of the user group for the alternative test models to find the optimum. AB-testing only a few variables shall be tested in the same layout. And catch the page optimization, a campaign landing page testing the different options you can increase the conversion of the objectives of the campaign.

Online conversion management uses a specific testing standards tools and popular one is a Google Website Optimizer, which is free and easy to use. It allows site owners to display several variants of the layout or design view to visitors, and measure conversion rates of the options. Reports Show how different combinations of variants of the pages, or perform a combination of the most effective and when found, it will be implemented to improve the performance of the website.

What are the benefits of Online conversion Management?

* The risks and costs associated with the deleted design cycles
* The technical integration is easy and simple and requires only the time of
* Site development has been the fact that there has been an increased burden on the site, on the basis of the income näkymättömällä
* Less than the cost of the design process can save you

What can be tested?

Multivariate testing, AB testing and landing page optimization techniques allow for the testing of the key areas of the site:

* Home Page
* Landing Pages
* Category pages
* In The Search Result Pages
* Sign-up Forms
* Purchasing channels
* Navigation test
* Promotions testing
* Product pages
* Check out the channels

Get it right in the 1952 summer Olympics held in Helsinki, has focused on strategic online marketing expert in the organization. Get it right, to create a profitable helps its customers, and generating online business. Get it right, specialising in marketing ROI management, operations management, and the creation of the conversion of value driven Internet marketing strategies.

Article source: http://EzineArticles.com/?expert=Juha_Knecht

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